Why Women Are Buying This Men's Product

If your foundation is caking, or your pores look bigger, or your makeup isn't lasting through the night, then your primer may not be doing the job it should be. 

Luckily, you can use this men's product to fix that, and it's cheap as chips, bonus!

In the latest of internet trends, beauty bloggers are praising the use of Nivea Men Sensitive Post Shave Balm as a face primer. 

Even the professional make up artists are recommending it. Celeb makeup artist Karen Gonzalez is behind the trend,"Since it has a lot of glycerin, it acts as a glue for the foundation so the key is to rub it in until it becomes tacky.
"My makeup lasted all day and applied on evenly, and [the balm] leaves my skin extremely soft throughout the day, even after I wash my face." 

This is the best beauty hack we've seen so far in 2016, so here's hoping it lives upto the hype!

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