New "Normal" Barbie Comes With Stretch Marks, Cellulite & More

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1/10 With stick-thin bodies, permanently arched feet, and platinum blonde hair, Barbie dolls don’t look like most real women. Photo: Getty Images
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2/10 Designer Nickolay Lamm is seeking to change that. Earlier this year he created a “normal” Barbie, which had the proportions of an average 19-year-old woman. Lamm has dubbed his creation, naturally, “Lammily.”
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3/10 Lamm has now made a new accessory for the dolls: stickers that emphasize what it’s really like being a woman. The stickers, which include tattoos, cellulite, and stretch marks, can be placed anywhere on the doll’s body. Lamm hopes they show that a variety of body types are natural and beautiful.
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4/10 Since playing in the dirt, getting bruises, or developing stretch marks during puberty or growth spurts are normal parts of many girls’ lives, Lamm wanted to make dolls that would represent those experiences. A doll with cellulite.
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5/10 A doll with bruises.
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6/10 “All fashion dolls look the same! I wanted to give them a realistic makeover,” Lamm said. A doll with stretch mark adhesive.
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7/10 The other options for stickers are freckles, glasses, blushing, adhesive bandages, moles, temporary tattoos, stitches, scrapes & scratches, bruises, casts, scars, mosquito bites, and grass and dirt stains, Lamm said.
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8/10 A Lammily doll with an acne adhesive.
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9/10 Lamm designed the “flaws” as stickers so that girls could customize their own doll.
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10/10 He isn't very worried that their imperfect nature will deter kids from wanting to play with the dolls. “The ‘imperfect’ nature of it isn’t an issue. I feel it makes the doll more relatable.”
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Designer Nickolay Lamm got sick of Barbies with unrealistic bodies so he decided to do something about it.

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