All the creative and quirky ways Kiwis have shown their love for Daddy Bloomfield

Publish Date
Wednesday, 13 April 2022, 10:24AM

From permanent tattoos to dessert, tea towels and even an inspired scent, many Kiwis have used their creativity to show their love for the beloved Dr Ashley Bloomfield.

Gone may be the days when we tuned in to hear his dulcet tones during the 1pm press conferences, but Daddy Bloomfield will be forever in the hearts of many.

He's fielded questions left, right and centre and kept us all laughing through what have been some of Aotearoa's darkest days during the pandemic.

Here are some of our fave dedications.

Hayley's parody song - Goodbye My Brother

Hayley wrote, performed and, dedicated an entire song to "brother" Bloomfield for last weeks 'Hayley's Version'. Check out the full emotional clip below. We hope he loved it.

Just tattoo of us

Back in 2020, Bloomfield was immortalised in ink after a Morrinsville woman decided to pay homage to the director general of health.

Dr Ashley Bloomfield was immortalised in ink after a Kiwi woman decided to pay homage to the director general of health. Photo / Dave Mouat

Morrinsville's Dave Mouat, an international award-winning tattoo artist, was contacted by local woman Sherilyn about designing a piece of art that showed off both Bloomfield and elements of New Zealand.

Mouat said it took about four hours to design and tattoo.

Trade Me masterpieces

During the country's lockdowns, there was no shortage of Bloomfield inspired pieces of art being auctioned on Trade Me.

One portrait caught the attention of thousands and broke a record for the most expensive drawing of a politician ever sold on site, selling for $6,350.

Trade Me top listings of 2020 included a sketch of Jacinda Ardern and Ashley Bloomfield. Photo / Supplied
The A3-sized artwork was created by Auckland graphic designer Jason Holt and was a "tribute to the good work done so far during the global Covid-19 pandemic".

Bloomfield printed hand towel

Just days after the Bloomfield tattoo went viral on social media, journalists walking back to Parliament spotted a hand towel with his face on it just outside the window of the press briefing room.

Reporter Jason Walls shared the scene on Twitter and revealed that Bloomfield knew all about it.

"I spoke to Bloomfield while walking back to Parliament - he was aware of it. It was a 'lovely lady' who keeps it hanging 24/7 every day of the week."

'Ash Bloom' scent

One of the more unique Bloomfield items was a perfume.

Amanda Richards created the Ash Bloom branded perfume. Photo / Mark Mitchell

During lockdown, Amanda Richards signed up for a nine-month, American-based online course in natural perfume-making.

"We had to submit a perfume at the end of the course. I was dibbling and dabbling, and I saw that Dr Ashley Bloomfield was very popular with his tea towels and pop-up figurines and I thought maybe I could jump on this bandwagon. It helped that he had 'Ash' and 'Bloom' in his name ..."

Richards went with the scent of toasted marshmallows, campfires - and just a hint of hospital pine.

Ashley apple pie

If Bloomfield was a dessert, what would be he?

Well according to Christchurch's iconic Rollickin Gelato Cafe he's a warm spiced Apple Pie with Gooey Caramel Sauce, Sweet Biscuit Crumbles, Vanilla Creamo and a dash of Cinnamon Dust.

Fancy a cuppa with Dr Bloomfield?

While you may not be able to have a physical cuppa with Bloomfield, you can get your hands on a mug with his face on it.

Simply google "Ashley Bloomfield mug" and you will be met with hundreds of different options.

But it doesn't stop there, many companies that make mugs also sell other items with Bloomfield's face on it, doormats, T-shirts, pins, and even a duvet cover.

Party with Ash

Festie crowds during 2021 & 2021 went wild when footage of Bloomfield appeared on the big screen. As a dubstep beat played over the speakers, Bloomfield delivered an important message for all Kiwis about making summer "unstoppable". Naturally, it went viral.

 Thank you for your service Daddy Bloomfield.

Article originally published in the NZ Herald and re-published here with permission and small edits.

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