Kanye has a $0 production budget?!

Publish Date
Friday, 16 February 2024, 9:34AM

Was Kanye’s Super Bowl Ad the consequences of zero budget OR a stroke of genius?!?! 

Yeezy’s Super Bowl Ad stuck out from the rest. With a $0 production budget, Kanye filmed his own Yeezy Ad without going all out on cameras, lighting and actors. There wasn't even a single Yeezy product shown in the 30 second ad.  

@drip Kanye West’s Super Bowl commercial promoting Yeezy & his Yeezy Pods #yeezy #kanye #kanyewest #ye #yeezypods #yzy #rap #superbowl #sneakerhead #sneakernews #sneakertok ♬ original sound - Drip by RapTV

Despite this, Yeezy still managed to score 19.3M in sales after screening the zero-effort ad.  

Maybe Kanye thought he didn't need a production budget to get the sales, he just needed to be Kanye.

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