Pals launches a new drink, “The Beige One”

Publish Date
Thursday, 5 October 2023, 2:55PM

Have they run out of colours? Meet "The Beige One” Pals' new tasty summer beverage.

This new drop pairs triple distilled vodka with a delicate balance of tropical pink guava and zesty lime, in a minimalist beige can–a switch up from the brand’s iconic pastel colour palette. 

Some eagle-eyed followers may have noticed the clue the team planted earlier in the year as an April Fools’ joke, where they teased launching a beige flavour as they had run out of colours. 

“The April Fools’ post had such a great reaction from our followers, so we thought, ‘why don’t we just run with it?’ Putting Pink Guava & Lime into a beige can is a bit unexpected but it’s definitely original and pushes the boundaries, and that’s what Pals will always be about.” Says Co-founder and Director Mat Croad.

Like Pals’ other flavours the new Vodka, Pink Guava, Lime & Soda contains all-natural flavours with only 31 calories per 100ml, is vegan and gluten-free and has no artificial colours, sweeteners, or preservatives.

Made for Pals over 18 years & available at all good liquor stores nationwide. 

Get the party started with Curated by Dan Aux, sussing your weekends with a pumping ad-free upbeat dance mix. Tune in Fridays & Saturdays from 10 PM or play the 24/7 mix on iHeartRadio!

Take your Radio, Podcasts and Music with you