Revealed: The Vainest Country in The World

New data has revealed the nation that is most obsessed with being really, really, really, ridiculously good looking.

Market research company GFK compiled the data that revealed that the nation that spends the most time on personal grooming is…Italy.

It has found that Italian men spend an average of five hours per week on their appearance, with Italian women taking an average of 6.2 hours per week.

Here are all the figures:

Photo: The Independent

Good to see that us Kiwis didn't make it into the top 10, but that's actually not surprising at all. This is probably due to us being pretty much a "what you see is what you get" kind of nation. Gotta love Kiwis! 

Source