There's A Fashion Accessory the Celebs Are Wearing Which Screws Up Photos
- Publish Date
- Thursday, 30 June 2016, 9:00AM
Photo: YouTube
Celebrities around the world have had to pay a heavy price for their fame, being hounded by cameras wherever they go.
28-year-old Saif Siddiqui recognised this and had the answer to all their privacy woes. It's called the ISHU scarf.
Siddiqui is a former G.D. Goenka Public School student from New Delhi, who now runs his booming business shuttling between London and Amsterdam.
The ISHU scarf is made of a special fabric (enhanced with thousands of nano-spherical crystals) that reflects light back into a camera, basically rendering all flash photography useless.
The name stands for privacy and silence, and is a play on the words “issue” and “shh”. It also works with video cameras.
And the product has definitely taken the celeb world by storm.
“The main intention is to make people aware of how important privacy actually is. Everyone has a ‘brand’ online, and with the ISHU scarf, people are back in control of their privacy,” Siddiqui told BuzzFeed.
Siddiqui is launching ISHU phone cases in July, and hopes to get the product integrated in museums and private jets soon.
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