This is what they do with rejected Skittles in America...

This has got to be the strangest story of 2018 so far (yes, we're only a month in, but still).

Last week, in one Wisconsin town in 'Merica, a downpour soaked a huge cardboard box of the Skittles in a flatbed truck, causing it to break open and spill "hundreds of thousands" of red Skittles all over the highway.

That's a bit odd, sure, but it's nothing noteworthy, right?

Well, it gets bizarre. It turns out that the reason why there was specifically red Skittles on a truck, is because they were on their way to feed cows.

Yes, cows.

It turns out the practice of feeding reject lollies to cows has been going on for decades. Bakeries and lolly companies regularly sell their rejects as animal feed, as they are a source of "cheap carbs" for the cows, a former farmer has divulged to the media.

What's also crazy, is that experts insist doing so isn't as bad as you might think.

"When you talk about feeding candy, it's something that can help supplement a small portion of the diet," said Liz Binversie, Brown County UW-Extension Agriculture Educator.

"Cows need carbohydrates as well. They need sugar. It provides energy and calories for them."

Well, WTF.