Toblerone Change Their Triangles and Upset Fans

Publish Date
Wednesday, 9 November 2016, 7:38AM
Photo: Facebook.com/Toblerone

Photo: Facebook.com/Toblerone

A decision to space out the distinctive triangular chocolate chunks in two Toblerone bars sold in the UK has upset fans who say that they do mind the gap.

The makers of Toblerone (Mondelez) say they changed the design to reduce the weight of what were 400g and 170g bars.

Mondelez said the move was down to a rise in the cost of ingredients.

In a statement on the Toblerone Facebook page, the company said it had to make a decision between changing the look of the bars or raising the price.

The move has resulted in the weight of the 400g bars being reduced to 360g and the 170g bars to 150g, while the size of the packaging has remained the same.

It said: "We chose to change the shape to keep the product affordable for our customers."

But consumers wondered why Toblerone made the gaps between the triangles bigger and didn't just make the bars shorter.

Philip Joseph wrote: "It was the wrong decision. It looks like a really underhanded thing to do.

"You buy a bar expecting a normal bar and it looks like you are getting half the chocolate."

Cathy White added: "It looks dreadful. Think you should've reduced the length and kept the chunky triangles."

Others were just happy the creator was honest about the changes.

Mondelez said that "like many other companies, we are experiencing higher costs for numerous ingredients".

It added: "We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products."

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