You probably haven't been pronouncing ASOS the official way

You spend you're pretty pennies on their clothes, but are ya saying their name wrong? 

ASOS is actually pronounced ace-oss not ay-sos. Say it out loud and TBH there's veeeery little difference but still. 

Their site says:

"People often ask where our name comes from (usually straight after they ask us how to pronounce it — it's ACE-OSS, by the way)"

In a video from Racked, people are asked how to pronounce ASOS (none of them say ace-oss) and then British blogger Susie Blogger sets it straight.

Let's be honest, you're probably not gonna say it any differently from now on, but regardless it's a wee bit of knowledge you didn't know beforehand!